HP to launch new PC brand this year

We were at an HP gaming event today, presented by Rahul Sood (former CEO of Voodoo, before HP bought 'em). Rahul wanted to let the world know what HP had all their peoples working on, since not much has changed around Voodoo's business since the acquisition. The answer? HP's launching a new high-to-mid tier PC brand in 2007, which will sit beneath the Voodoo brand and above HP brand in terms of price / performance. They didn't go into much more detail than that, but it's obvious HP thinks the PC gaming space will continue to be a money-maker. Let's just hope they don't resurrect, say, Packard Bell in that slot, or some other flagging PC business. We think it's about time for some fresh blood up in here, don't you?